Half of Auto Dealers to Include Internet Video in Their Marketing Mix

Web 2.0 advertising tactics and technologies are gaining traction among auto dealers, becoming an integral element of the marketing mix. Fifty-nine percent of auto dealers say they plan to use Internet video on their own Web sites during the next 12 months, up from the current 33 percent, according to a new study by The Kelsey Group, the leading provider of research, data and strategic analysis on local media, small-business advertising, mobile and vertical market advertising. During this same 12-month period, the percentage of auto dealers using customer ratings and reviews will rise from 29 to 43, and the percentage using social networking sites will rise from 15 to 33.

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