GM Revamps Marketing, Hires Ex-Nissan Executive
General Motors Corp said on Wednesday it would realign North American sales and marketing management and announced that a former Nissan North America sales chief would lead one of the four new broad retail channels.
GM said the changes to align its eight brands into four brand channels would reduce complexity and improve its focus, with all of the leaders reporting directly to North American sales chief Mark LaNeve.
Continue reading "GM Revamps Marketing, Hires Ex-Nissan Executive"