Pickup Sales Prompt Big 3 To Change
Every morning, just after getting coffee, Mark Fields fires up his laptop to pore over a computer model showing real-time U.S. auto sales figures.
On this morning in the middle of May, the man who heads Ford Motor Co.’s Americas operations has seen enough.
The line on a chart showing subcompact car sales for the first two weeks of the month goes almost straight up. The one for pickup trucks, Ford’s biggest profit center, runs almost straight down.